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Passive Income Experiment – The Niche Site (Part 2)

06 Dec

Mind Mapping

In short I really dropped the ball, but then I picked it up again…

But first here are the key take aways of this post

  • Get direction on niches that work for you
  • Boost your brainstorming session by mind mapping
  • Free Tools to speed up mind mapping projects big and small

 

Last time we left off, we set the framework for success of our passive income niche site. I made it clear that I would share both the success and setbacks of the project and I’ve already encountered a major issue. Niche sites are easy to do half ass, or get pushed aside in the wake of more pressing issues.

Since there is no one else involved in your quest for passive income, it lacks the team pressure/support that other projects usually include thatkeep things moving. I clearly fell victim to this and have been focusing on other projects that have more squeaky wheels (real people) seeking my attention.

Aside from potential income lost by not staying on track, what’s kept this project alive is that I don’t want to let you and my other subscribers down. Even though you are less squeaky I can hear you in my head asking for the next post.

So lets get down to the process of going from a blank canvas and a bunch of ideas in our head to a fairly concise list that we can then use to perform some initial market testing.

Read the rest of this entry »

 
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Posted in CGE, Income

 

Passive Income Experiment – The Niche Site (Part 1)

12 Jul

Maxtchbox CarsPhoto Credit: Alan Levine

This is the first post of a multi-post series on creating a niche site as a passive income vehicle. The method and process I’ll be utilizing is based on the Niche Site Duel from Pat Flynn’s Smart Passive Income blog. Pat’s blog is amazing and is the inspiration for this series.

What’s a Niche Site and What’s it Good For?

A niche site is essentially a website that’s very focused on a specific topic. A website on cars, for example, is too broad to be a niche site topic. To be considered a niche site, think more along the lines of, “collector matchbox cars.” Typical niche sites take the form of blogs, member forums, reference information, informational and even eCommerce sites.

Regardless of format, a niche site has numerous benefits for the creator and his/her audience:

  • Share a Passion: Niche sites allow you to share your life’s passions with the rest of the world. 
  • Make the Web a Better Place: We know that well-written, high quality content is hard to find on the Web. More often than not, content is in the form of re-spun topical overviews. We also know that when searching for real answers to a problem, the devil is in the details, and that’s precisely what niche readers (and all of us) want. (Credit to Pat Flynn again for emphasizing content integrity in niche site building)
  • Test a Hobby: Niche sites are a great way to test a hobby and see if there’s a deeper passion behind it. It’s the difference between like and love. Creating a good quality, high traffic niche site for the first time is a substantial undertaking (as you’ll see). If you find yourself running out of content, you might want to refocus your idea or try another topic. There’s a saying that money follows passion, not the other way around. So, trying to fake a passion for the sake of a niche site will likely result in failure, coming across in your content and in every way you promote it. 
  • Excellent Marketing Education: If you can successfully set up a website, develop content, get on the first page of Google and monetize it, then you, my friend, will have an arrow in your quiver that few possess. At work, you’ll be considered an SEO god (prepare for dirty looks from the marketing and IT departments), and if you decide to venture out on your own, this will drastically reduce your online marketing costs. 
  • Passive Income Potential: Lastly, and the reason why we’re embarking on this journey together, is to determine if we can replicate the results of others by creating a sizable passive income stream, one with nothing more than an Internet connection, some software and some upfront sweat equity. This passive income can be channeled to a number of places, such as funding you other hobbies and passions, retirement, paying down debt, etc.

The Process

Below are the key steps I’ll be taking to achieve a passive income niche site. Along the way, I’ll also post status updates should other points pop up: 

  1. Find a niche with potential
  2. Create the website
  3. Add content
  4. Create traffic
  5. Monetize it 

Milestones on the Way to Success

On my way to a profitable and passive niche site, I have a few key milestones that I need to pass. Since this is my first niche site, each one will be a small, but personal (oh yeah and public) victory.

  1. Selecting a niche that I can successfully compete in (one week time frame)
  2. Creating a niche site framework (one week time frame)
  3. Creating all core content (one week time frame)
  4. Performing enough back linking to move up the Google page ranks (1 week time frame)
  5. Getting on the first page of Google search results for my niche (30 days from initial back linking and SEO)
  6. Getting in the Top 3 of Google search results for my niche (no time frame)
  7. Daily average revenue of $10 via Google AdSense (30 days after hitting page one of Google)
  8. Daily average revenue of $30 via Google AdSense (90 days of hitting page one of Google*)

*This has been attained by Pat Flynn, so my goal is to match his success. However, like him, I’ll probably need to be ranked #1 for my niche to generate similar revenue.

Skill Level Disclosure

At the end of each post in the series, I’ll be highlighting my experience with performing the posted tasks. For example, I’ve already set up many WordPress sites on my own, but I’ve never used pro keyword tools outside of Google AdSense (and I’m shooting in the dark with that as it is). I think you’ll find this helpful, as it was always something that made me question other people’s results and the time frame in which they achieved them. In short, you can gauge whether or not you should be keeping pace with my progress, or if you need a little more time to meet your goals. Oh, and if you’re ahead, please share with the group via the comments section below.

Time to Execute

Now that I’ve created goals with specific timelines (very important to stay on track), I can begin to research my niche. If you have any ideas for a niche, let me know! How I do this will be in the next post.

I’m determined to meet my goals, but I’m even more excited to share my success and inevitable setbacks with you. Make sure to comment and I’ll answer all of your questions.

- CGE

 

Keep the iPhone Upgrade Rationalization at Bay

28 Jun

Apple iPhone 4 - photo by Jorge Quinteros

Tick Tock

If you’re like me, once your iPhone has been eclipsed by a newer generation, the rationalization clock of why you need the latest and greatest version begins to tick.

The first line of defense is usually the two-year contract you dreaded in the first place. After all, most people can keep it together long enough to pay the typical $200 entry fee for the newest ride at “Apple World” (there’s an Apple Land, too, but it’s not as good). Otherwise, you face hundreds of dollars more. Even for one on eBay.

But what really gets you once those two years go by are those “I’m a step ahead” people you know. You’re ready to stick it to all your friends and colleagues who need to show you just how much faster and slimmer their latest generation iPhones are, or perhaps give you the “Wait, why isn’t your video working on our Skype call? Is your forward camera broken?” line.

Keeping Hope Alive

Well, if the stars are aligned just right, you might be far enough into the current product cycle, making it likely that Apple will release something even better in a few months. This means you can leap frog everyone who just invested in what is soon to be an iClassic. Apple Insider is great for providing hints as to when Apple plans to release new products. Right now, all is abuzz about an iPhone 5 release in September.

If hope doesn’t give you the needed willpower, the iPhone lust that got you to drink the Kool-Aid in the first place might turn to disgust. For every feature you coveted on your current phone, now you only see faults. You might even go so far as to sabotage your iPhone relationship by going caseless, bating the gods of cracked screens and tormenting them with extra, casual tosses onto the desk in a pathetic self-delusion of fate.

Believe me, I’ve been through it all, and while I hope the iPhone 5 comes out ASAP, at least, in the meantime, The New York Times’s David Pogue offers tips on how to take some tarnish off our current model.

The Numbers

At the end of the day, it’s good to know the value of stretching your upgrade cycle, even by one year.

If you were to get the latest iPhone for $200 every three years vs. every two years over the course of the next 35 years, you would save an average of $34 per year. That’s lame, unless you invested the savings… For example, if at age 30 you invested the $34 in a well-performing humdrum investment, such as a quality mutual fund with a long track record, you would find an extra $10k and change in your bank account when you retired at 65.

Let’s say you went really crazy and decided to get a new, last generation iPhone (e.g. 3Gs) for $50 every two years. Over the course of the next 35 years, you would save an average of $77 per year. That’s not even a fancy meal out, but it’ll boost your retirement by $22k.

Now the insanity. If you could handle being one generation behind every two years (having a 3GS today), and you kept your previous iPhone in good enough shape to eBay it (the original iPhone) every time you upgraded, you would be pulling in another $100 to your “iPhone Fund.” Over the same 35 years, that’s $48k waiting for you at the end.

If you’re not convinced that it’s worth it, here’s a little something you can buy with all that delayed gratification.

A 1965 Ford Mustang Cobra replica I found on cars.com

Now tell me this: What would you buy with $48k? Do you think you’d get more utility/enjoyment out of having the latest iPhone instead?

 

 

Don’t Miss 10 Simple WordPress Tweaks to Start Your Blog Right

14 Jun

engine start - Norlando Pobre

When we implemented P&S on a WordPress self-hosted solution (via godaddy.com) we performed quite a few tweaks up front. Once complete, my “go to” site CGE Ventures seemed to be lacking the “new car smell” in comparison. This post is all about the top tweaks and configuration changes you can perform to make for a more social and SEO competitive blog.

I’m sure you’ve all gone down this road where you follow a how-to only to find yourself in over your head, so first, let me explain what I consider a WordPress tweak.

  • A configuration change using only the User Interface provided in the WordPress Dashboard
  • Only self installing plugins from the plugins market place built in
  • You don’t need to know HTML
  • You definitely don’t need to know CSS or even what CSS stands for!

 

Again, to be clear, this is stand alone WordPress site, which means it runs on top of a hosting company other than wordpress.com. This allows you to install plugins and make other changes to how WordPress operates. This post assumes you have WordPress up and running on a hosting company such as Godaddy.com.

Now on to the Tweaks!

1. Users (Users > New User)

  • Create a new Administrator user account – the default Adminstrator account untouched is a great safeguard in the event your new user account gets wrecked
  • Fill out all the supporting information, including your bio -  This helps with SEOing your name and info with every post. In addition your info will display when you reply back to comments and your community can quickly see where else they can follow you (make sure to drop in your twitter handle).  * Additional tip: Change your nick name to choose a display name other than your name

 

2. General Settings (Settings > General)

  • Make sure the Name and Subtitle are good to go – No one care about “Just another wordpress blog”
  • Make sure the WordPress Address and Site Address include “www” in front of them (e.g. http://www.yoursite.com – This will help later on with when your are doing advanced analytics
  • Email Address: Set it to the one you will be getting all the notifications of new subscribers etc. – Make sure it is one you check often
  • Time Zone (it isn’t set by default) – So your posts are time stamped correctly
  • Week (default is Monday) – Depending on your content You may want it to be sunday depending on how your audience sees it

 

3. Writing Settings (Settings > Writing)

  • Remote Publishing – enable XML-RPC – This allows for you to publish via the fee WordPress iPhone app which you can download via itunes
  • Discussion Settings (Settings > Discussion)
  • Comment Moderation – Let your freak flag fly and drop some ^@^$@$ words in. Don’t bother with a black list until you see what what your actually having to moderate
  • Avatar > Maximum Rating – up to PG ratings to let more interesting avatars in

 

5. Permalink Settings (Settings > Permalinks)

  • Common Settings – Change to CUSTOM SETTINGS and use “%postname%/” – Search engines know how to index words not numbers or cryptic endings, so make sure you put care into your post titles
  • Jetpack Plugin (Jetpack)
  • Enable Jetpack – you get a bunch of free features (we will configure these down below)

 

7. Site Stats (Jetpack > Site Stats)

  • Enable/Configure Site Stats – This will give you basic site analytics until you install a more robust analytics package like Google Analytics.

 

8. Sharedaddy (Settings > Sharing)

  • Enable/Configure (Sharedaddy)
  • Drag the sharing service icons from AVAILABLE SERVICES to ENABLED SERVICES – This allows people to quickly share your post with social sites such as twitter, facebook and digg.
  • Note: I like to give people options but hate clutter so I added what I considered nice to have but not necessary services in the dark grey box that puts the extra services behind a general share button Also to keep things neat try to keep share options to one row, if you find yourself using more then one, dump more into the consolodiate share box
  • Default Button – set to ICON + TEXT – Icons alone can be a bit too small for some people and benefit from a text cue
  • Open links in – set to NEW WINDOW – This keeps people from getting lost after sharing something on your site
  • Show Sharing Buttons on – set to “Posts, Pages, and Index Pages” – This ensures you grab shares when they see your post on the home page as well as when they read specific posts.

 

9. Dump the default Hello World Post  (Posts > Posts)

  • Delete the Hollow world post. – It helps to keep it until you’ve made your tweaks and selected a theme, but nothing says newbie like keeping that post.

 

10. What tweak am I missing?

  • What would you add if you were advising someone new to WordPress or if you were doing it all over again?
 

Cheap Carrots – Autonomy, Mastery and Purpose

06 May

In a soft job market, top talent can be brought into your organization at a discount. As the market turns however, you may start to feel the pressure to offer larger financial rewards to your team to “keep them happy”. The RSA group however has compiled some compelling research on better and cheaper ways of retaining your talent.

About RSA: In the light of new challenges and opportunities for the human race, the RSA seeks to develop and promote new ways of thinking about human fulfillment and social progress. Learn more.

 
 

Status Check

05 May

Take a 4 min break for a status check on your business. Hopefully you don’t feel like you got hit with a frying pan by the end of it. Enjoy!

I also highly recommend the E-Myth by Michael E. Gerber to any would be entrepreneurs looking for the hard truth of what they are in for.

 
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Posted in CGE, Everything

 

A Note From Christopher

04 May

Yin YangWow. We have been talking about something like this for some time now. The name itself “Pinstripes & Sandals” is credited to Christopher Alba, a close friend of mine. He was always dressed to the 9s in a 3 piece suit working for one of the big banks while I was going solo as a technology advisor and I was able to spend many a day in sandals.

The real joke was however, that we both envied the other. I wanted his paycheck and he wanted my freedom. Only until now did I match up our “duo call sign” to a project JP and I were throwing around about documenting our personal quests. Read the rest of this entry »

 
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Posted in CGE, Our Biz